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Advertisments A picture is worth a thousand words. This cliché is truer than ever for advertisements as more and more, ad agencies try to show people a lifestyle they should have. When the consumer is hooked into to believing that an ad is showing them what they really want, then a product just follows as an effortless sell. In today's world, it's not about the product, but the image. The Ron Bacardi Limon ad in magazines all across North America is an example of this truism. The fundamental message behind the Bacardi Limon ad is the glass of rum with the beautiful woman's reflection in it. The advertisement trys to prove to readers that without Bacardi Limon Approximate words: 608 Approximate pages: 3

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