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Benjamin EthnocentricityJan Pettman (1986:6) claims that ethnocentricty "is a vital ingredient inaracist ideology" and upon contemplation, she is probably correct. D'Souza(1996:522) is right when he says that many cultures have "an intensepreference for [their] own group" over others. Yet it is perhaps theintensity of preference and the way the preference is expressed thatdistinguishes ethnocentricity from racism. While racism combines theintense preference with unadmirable actions, ethnocentricity combines thepreference with culture-bound myopia, that may lead but does not have tolead to those same unadmirable actions. Therefore, it is perhaps true thatadherence to a singular viewpoint, be it Asian, African, or European, withno ability or desire to explore or assimilate into other cultures Approximate words: 295 Approximate pages: 2

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