|
Smoking War
The war on smoking has existed for decades. With the
advent of more tenacious laws prohibiting smoking in public
locations, and most recently Minnesota's historic tobacco
settlement, many actions against "Big Tobacco" have become more
successful. Anti-smoking campaigns have become more
confrontational, directly targeting tobacco companies in an
effort to expose its manipulative and illegal marketing tactics.
On the surface, last November's $206 billion settlement
agreement between the tobacco companies and 46 states looks like
a serious blow for Big Tobacco. In addition to the money, it
contains some important concessions: a ban on outdoor
advertising, limits on sports sponsorships and merchandising, no
more "product placement" in movies, and they have
Approximate words: 1584
Approximate pages: 7
|