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Ads Smoke a lot. Drink more of what you have been drinking and try some new stuff. Eat real crappy food. Now go and exercise for ten minutes and soon you will be giving Arnold Swartzenegger a run for his money. Life is good when you are a guy in this day and age, especially when it comes to advertising. Recently I picked up an edition of the latest magazine, Maxim and after reading, starring, and goggling I feel like I have just left a bachelor party. Ad campaigns that are directed toward the male species believe it or not are constructed very simple: sex, booze, money, Approximate words: 2100 Approximate pages: 9

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